The AETHER Alto Jacket is a new take on a classic outerwear style that's perfect for wearers to incorporate into their wardrobe as a way to maintain comfort between seasons. The jacket features a box-quilted matte construction that's inspired by English outerwear styles and is thus a sophisticated garment perfect for adding texture to any outfit. The outerwear style features 100-grams of PrimaLoft GOLD insulation in the body with an additional 133-grams of PrimaLoft GOLD at the collar for enhancing warmth in a lightweight way.
The AETHER Alto Jacket is priced at $525 and comes backed by a lifetime warranty to reinforce the durable nature of the garment. The timeless style also ensures it will last through any season without looking out of place.
What's Driving This Trend
- Modernized Quilted Outerwear
- The AETHER Alto Jacket is a fresh take on traditional outerwear that marries classic box-quilted style, modern materials, and a contemporary design to deliver a new fashion statement.
- Lightweight Thermal Insulation
- The AETHER Alto Jacket's use of PrimaLoft GOLD insulation offers lightweight thermal protection that's both efficient, eco-friendly, and perfect for those seeking warm garments without adding bulk.
- Sustainable Wardrobe Essentials
- As more consumers seek to reduce their carbon footprint, there is a growing market for sustainable wardrobe essentials that are stylish, durable, and timeless like the AETHER Alto Jacket.
Who This Affects Most
- Fashion and Apparel
- The fashion and apparel industry has an opportunity to incorporate both modern and traditional elements to create fresh, eco-friendly, and timeless outerwear designs like the AETHER Alto Jacket.
- Outdoor Gear
- Outdoor gear manufacturers can explore more environmentally-friendly solutions to thermal insulation, such as PrimaLoft GOLD, to create innovative and lightweight warmth-enhancing products like the AETHER Alto Jacket.
- Sustainability
- The sustainability industry can capitalize on rising consumer demand for eco-friendly products by partnering with fashion brands to develop more durable and sustainable wardrobe essentials like the AETHER Alto Jacket.
