Cosmogen developed the packaging for Benefit’s The POREfessional Degunker, featuring a PE tube with an oval head and a detachable stainless steel spatula applicator engraved with the brand name, designed to apply product and then be reattached for pore cleansing. The pack also includes a PP cap and draws on Cosmogen’s ReUse range, blending reusable applicator concepts with conventional tube dispensing.
Cosmogen provides both off-the-shelf and bespoke application solutions across skincare, makeup, fragrance and hair, and holds sustainability credentials including EcoVadis Gold and CDP/SME-B for Climate. This design merges application and extraction in one reusable tool, improving user ergonomics and encouraging reuse in beauty routines, aligning with rising consumer demand for multifunctional, lower-waste packaging.
Image Credit: Cosmogen
What's Driving This Trend
- Detachable-applicator Packaging
- Combines application and extraction in a single reusable tool that challenges single-use applicator norms and opens space for refillable, multi-component pack formats.
- Reusable-packaging Systems
- Represents a shift toward modular packaging designed for repeated use and lifecycle transparency, creating opportunities for circular business models and take-back services.
- Multifunctional-beauty Tools
- Brings together ergonomic design and multifunctionality, enabling compact product experiences that reduce material use while enhancing at-home treatment capabilities.
Who This Affects Most
- Cosmetics-packaging Manufacturing
- Involves developing hybrid dispensing assemblies and durable materials that can disrupt standard tube-and-cap production through integrated reusable components.
- Skincare-product Development
- Focuses on formulating textures and applicator-compatible formats that can transform single-use serums and masks into long-term, refillable treatment systems.
- Sustainable-materials Supply Chain
- Centers on sourcing and certifying recyclable and low-carbon materials that could upend conventional packaging procurement by prioritizing circularity credentials.
