Contemporary brand Jill Yoga prides itself on its selection of performance-driven colorful athleisure essentials. Among its extensive range of offerings, silhouettes like the Cozy Up Sherpa Jacket, the High Neck Power Crop Tank, and the Active Warm-Up T stand out because of their elegant shape and their versatile style. The category of athleisure has certainly seen exponential growth in popularity since the 2010s as individuals realize that they don't have to sacrifice aesthetic for function anymore.
Jill Yoga's Cozy Up Sherpa Jacket, for one, is available in blue and valerian. The garment is excellent for warming up pre- or post-workout. It is made with recycled polyester which is also ultra-soft. Jill Yoga makes this silhouette available in both ladies' and girls' sizing.
Image Credit: Jill Yoga
Why This Trend Is Growing
- Colorful Athleisure
- The trend for colorful athleisure shows sign of continuing growth, highlighting a growing interest for fashionable and functional fitness clothing.
- Performance-driven Athletics
- Athletic wear companies aiming to remain competitive should prioritize improving technological materials to meet customer demand and innovate with unique options in silhouettes and styles.
- Sustainable Fitness Fashion
- Eco-friendly materials and sustainable production processes for workout attire is becoming increasingly important to consumers and represents a significant opportunity for companies to differentiate themselves in the market.
Industries Being Reshaped
- Athletic Apparel
- The athletic wear industry should continue to focus on functional, comfortable, sustainable, and fashionable products for consumers to fit the growing popularity of athleisure.
- Fashion
- Fashion companies should create a fusion of clothing that not only meets consumers’ needs for fashionable and functional athletic wear but is sustainably made and marketed as an eco-conscious brand.
- Retail
- Rising demand for athleisure has not faded and retail businesses should invest in environmentally preferable fabric as well as prioritize offering varying sizes, cuts and styles to fit different tastes and preferences.
