thisisneverthat Presents its New Collection for SS23
References: intl.thisisneverthat & highsnobiety
South Korean fashion imprint thisisneverthat presents a look at its newest design made for the Spring/Summer 2023 season with bright themes. The overall inspiration stems from the spirit of the 90s -- this can be seen through the selection of sporty jerseys, print-centric buttoned tops, Oxford shirts, cargo trousers, BBQ shorts, and more.
The company taps Argyle to help with short-sleeve tops in preparation for the warmer seasons ahead. Additionally, there are also lightweight pieces for seasonal transition along with cozy hoodies and pullovers. All of these are designed with a seasonal tonal palette and decorated with retro graphics. Other collaborations in this seasonal collection include the premium contributions of Gramicci, Suicoke, and New Balance.
Image Credit: thisisneverthat
The company taps Argyle to help with short-sleeve tops in preparation for the warmer seasons ahead. Additionally, there are also lightweight pieces for seasonal transition along with cozy hoodies and pullovers. All of these are designed with a seasonal tonal palette and decorated with retro graphics. Other collaborations in this seasonal collection include the premium contributions of Gramicci, Suicoke, and New Balance.
Image Credit: thisisneverthat
Trend Themes
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90s-inspired Fashion — Opportunities for disruptive innovation include retro reimaginations of popular fashion trends from the 1990s.
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Collaborations with Established Brands — Opportunities for disruptive innovation include partnering with established brands to offer premium contributions to product lines.
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Seasonal Tonal Palettes — Opportunities for disruptive innovation include developing unique seasonal tonal palettes to create cohesive, seasonal collections.
Industry Implications
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Fashion — The fashion industry can benefit from incorporating nostalgic 90s themes and partnering with established brands to offer premium contributions.
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Sportswear — The sportswear industry can benefit from offering retro-inspired jerseys and cargo trousers to tap into the growing popularity of 90s nostalgia.
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Footwear — The footwear industry can benefit from collaborations with emerging fashion brands to create limited-edition, fashion-forward designs.
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