South Korean fashion imprint thisisneverthat presents a look at its newest design made for the Spring/Summer 2023 season with bright themes. The overall inspiration stems from the spirit of the 90s -- this can be seen through the selection of sporty jerseys, print-centric buttoned tops, Oxford shirts, cargo trousers, BBQ shorts, and more.
The company taps Argyle to help with short-sleeve tops in preparation for the warmer seasons ahead. Additionally, there are also lightweight pieces for seasonal transition along with cozy hoodies and pullovers. All of these are designed with a seasonal tonal palette and decorated with retro graphics. Other collaborations in this seasonal collection include the premium contributions of Gramicci, Suicoke, and New Balance.
Image Credit: thisisneverthat
Why This Trend Is Growing
- 90s-inspired Fashion
- Opportunities for disruptive innovation include retro reimaginations of popular fashion trends from the 1990s.
- Collaborations with Established Brands
- Opportunities for disruptive innovation include partnering with established brands to offer premium contributions to product lines.
- Seasonal Tonal Palettes
- Opportunities for disruptive innovation include developing unique seasonal tonal palettes to create cohesive, seasonal collections.
Industries Being Reshaped
- Fashion
- The fashion industry can benefit from incorporating nostalgic 90s themes and partnering with established brands to offer premium contributions.
- Sportswear
- The sportswear industry can benefit from offering retro-inspired jerseys and cargo trousers to tap into the growing popularity of 90s nostalgia.
- Footwear
- The footwear industry can benefit from collaborations with emerging fashion brands to create limited-edition, fashion-forward designs.
