BEAMS and New Balance are working together on a re-release of the 2020 ‘M2002R.’ The shoe's initial release was in 2010 as the ‘MADE in USA’ collection's flagship design. The shoe's introduction in 2020 included the original top design along with a high-end sole unit resembling the ‘M860v2.’
The BEAMS variant is made of GORE-TEX, which is waterproof and breathable. Nubuck and mesh are among the materials used in the upper, which is covered in a charcoal grey color scheme for a more rugged look. The "N" logo, tongue tag, and heel all have navy coloring in addition to the BEAMS logo in bold orange.
On February 4, a few BEAMS stores and online sellers will restock the New Balance ‘M2002R’ GTX in ‘Charcoal.’
Image Credit: BEAMS, <a rel='nofollow' href='https://hypebeast.com/2023/2/beams-new-balance-m2002r-gore-tex-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.beams.co.jp/global/'>beams.co.jp</a>
Why This Trend Is Growing
- Waterproof Fashion
- Opportunities to enter the waterproof fashion industry by incorporating materials such as GORE-TEX into products.
- Collaborative Re-releases
- Opportunities for brands to collaborate and re-release older products with modern updates and design elements.
- Rugged Design
- Opportunities to capitalize on consumer demand for products with a rugged, outdoor aesthetic.
Industries Being Reshaped
- Footwear
- Companies in the footwear industry can incorporate waterproof materials and collaborate with other brands to stay relevant and meet consumer needs.
- Outdoor Apparel
- The outdoor apparel industry can meet consumer demand for rugged and waterproof products by incorporating materials like GORE-TEX and partnering with footwear brands to release collaborative products.
- Accessories
- Brands in the accessories industry can incorporate waterproof materials and design elements to meet the needs of consumers who value functionality without sacrificing style.
