Nike has released a new ACG umbrella shoe in oil green but with heel pouches. Nike's ACG collection is a stylish take on hiking apparel. In addition, it adds to the outdoor hiking trend that is continuously on the rise.
Nike’s outdoor-inspired ACG Umbrella shoe is for outdoor enthusiasts as the newly added heel pouch can store small items for convenience. This ACG Umbrella comes in the color called oil green. With mixtures of different shades of yellow and green, the shoe also has the ‘ACG’ logo printed on the side and over the laces of the shoe. As for the heel pouch, it is triangular-shaped with a large printed embroidery of the ‘ACG’ logo. The shoe will be available in the summer and priced at $125.
Image Credit: Nike
Key Themes Behind This Trend
- Outdoor-inspired Footwear
- Opportunity to innovate and improve outdoor footwear with added convenience features such as heel pouches.
- Hiking Apparel Fashion
- Disruptive innovation potential for fashion brands creating stylish hiking apparel collections.
- Outdoor Sports Accessories
- Opportunity for the development of outdoor sports accessories that incorporate convenience features, such as heel pouches, for storage.
Where This Applies
- Sportswear
- Brands in the sportswear industry can capitalize on the trend of outdoor-inspired footwear by incorporating innovative features such as heel pouches.
- Fashion
- Fashion brands can enter the hiking apparel market and disrupt it with stylish collections that appeal to outdoor enthusiasts.
- Outdoor Sports and Recreation
- Manufacturers of outdoor sports and recreation equipment can explore new opportunities by incorporating convenience features in their products, such as heel pouches for storage.
