Givenchy is gearing up for the spring season with the launch of its new Voyou bag.
First seen in Givenchy's Spring/Summer 2023 ready-to-wear runway show at Paris Fashion Week last year, the Voyou bag is being positioned as the brand's newest statement bag. The new bag has a slouchy, boho silhouette, which contrasts with its edgy look. Buckled strap detailing on the sides and grained calfskin material suggest a biker-inspired vibe, but with a playful twist. As Matthew M. Williams, the brand's Creative Director said in a recent press release: "I wanted to revisit fashion archetypes with a kind of new language and a playful attitude. With the Voyou, you know at a glance that it’s Parisian, but it’s at home wherever it goes, and it makes an everyday style statement that has true staying power." A statement that makes even more sense when you consider that 'Voyou' is a French slang term that translates to 'bad boy.'
Image Credit: Alessandro Viero, gorunway.com, Givenchy, <a rel='nofollow' href='https://hypebae.com/2023/2/givenchy-voyou-handbag-purse-matthew-m-williams-release-price-where-to-buy'>hypebae</a>
Key Themes Behind This Trend
- Biker-inspired Statement Bags
- Brands are creating biker-inspired statement bags with playful twists, offering an opportunity to combine edgy and boho aesthetics.
- Slouchy Silhouette Bags
- Bags with slouchy silhouettes are gaining popularity and offer innovation opportunities to combine it with varying design elements.
- New Language Fashion Archetypes
- There's a trend in fashion to revisit traditional archetypes with a new language and playful attitude.
Where This Applies
- Luxury Fashion
- Luxury fashion brands are creating biker-inspired bags with slouchy silhouettes to create new statement pieces.
- Accessories
- The trend of slouchy silhouette bags with buckled strap detailing presents innovation opportunities in the accessories industry.
- Fashion Design
- The trend of revisiting traditional fashion archetypes with a new language and playful attitude provides disruptive innovation opportunities for fashion designers.
