Nykaa Fashion, a fashion and lifestyle company that was founded by Falguni Nayar in the Indian city of Mumbai over a decade ago, is well and truly looking to tap into the growing Gen Z market with the launch of a new fashion label called 'MIXT' that caters to that specific demographic.
The 'MIXT' fashion label offers a wide variety of apparel options that are modern in their conception. It's notable that many of the pieces included in this label take their cue from streetwear style, and include a diverse array of offerings that run the gamut from footwear to jackets, cardigans and corsets.
In the words of MIXT's brand head Sumant Kasliwal, the Gen Z-centric fashion label 'offers a form of expression through personal style' by catering to younger consumers of different tastes.
Image Credit: Nykaa Fashion
What's Driving This Trend
- Gen Z Fashion
- Fashion brands that cater to the specific taste of Gen Z consumers have the potential to succeed in a rapidly growing market.
- Streetwear Style
- Fashion labels that take inspiration from streetwear style have the potential to tap into a trendy and youthful market segment.
- Personalized Fashion
- Fashion labels that offer personalized styles offer a unique and personal touch that can appeal to younger consumers.
Who This Affects Most
- Fashion
- The fashion industry could benefit from focusing on the unique tastes of Gen Z consumers and incorporating streetwear style and personalized options.
- Retail
- Retailers that offer a mix of streetwear-inspired apparel and provide personalized options in their products can meet the unique needs of Gen Z consumers.
- E-commerce
- E-commerce businesses that offer fashion options specifically tailored to Gen Z consumers, with personalized options and streetwear style, can effectively grow their market share.
