Collaboration Outdoor Clothing Collections

The 2023 Filson x Ten Thousand Collection is Rugged

The 2023 Filson x Ten Thousand Collection has been unveiled as the latest collaboration between the brands as a series of garments ready to support the needs of active individuals.

The collection consists of three pieces including the Midweight Tech Hoodie, Versatile Shirt and Tactical Short, which are each constructed with specialized materials. The Midweight Tech Hoodie resists stains thanks to a polyester/cotton blend, while the Versatile Shirt is inherently abrasion-resistant and the Tactical Short has a ripstop, four-way stretch design. The pieces each come in two color options to choose from.

The 2023 Filson x Ten Thousand Collection has been finished with a permanent silver ion anti-odor treatment that will keep the garments fresh for longer periods, even after multiple wears without being washed.

Collaboration Outdoor Clothing
The rise of collaboration between outdoor clothing brands offers opportunities for creating unique specialized garments.
Specialized Materials
Using advanced materials to create outdoor clothing can result in more durable and functional garments with disruptive innovation potential.
Anti-odor Treatment
Developing sustainable and long-lasting anti-odor treatments for outdoor clothing can create an innovative niche within the market.

Who This Affects Most

Outdoor Clothing Industry
The outdoor clothing industry can benefit from exploring new ways to design and market specialized garments for active individuals through collaboration.
Material Science Industry
The material science industry can partner with outdoor clothing brands to develop more advanced and sustainable materials for outdoor clothing and gear.
Sustainability Industry
The sustainability industry can work with outdoor clothing brands to develop more eco-friendly and long-lasting anti-odor treatments for outdoor clothing and gear.
SCORE
6.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 86%
Freshness 16%

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