Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Quirky Retro Fashion Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Eytys' 80s-Style Posters Debut Its New Label — Purple Velvet

— October 22, 2018 — Fashion
Cult favorite label Eytys debuts its venture into streetwear with its imprint Purple Velvet and a collection of quirky 80s-style posters. The tongue-in-cheek advertising approach truly appeals to the nostalgia-driven consumer. The apparel — a collection of graphic-adorned sweatshirts and tees, is exhibited in suggestive photographs. "A revitalizing and sensual collection that brings ecstasy and increased enjoyment," the slogans point to something other than fashion. Eytys' 80s-style posters depict Purple Velvet not for what it is but as a "fictive beauty brand." The promotional materials point to a lotion rather than the clothing offerings — definitely a fun way to engage the puzzled consumer.

For the launch of its new apparel brand, Eytys partnered up with Swedish beauty brand Björk and Berries to actually develop a real body lotion which is available for purchase.
Trend Themes
1. Nostalgia-driven Marketing - Disruptive innovation opportunity: Explore creative ways to tap into consumers' nostalgia to engage and connect with them on an emotional level.
2. Quirky Advertising Approaches - Disruptive innovation opportunity: Embrace unconventional and tongue-in-cheek advertising techniques to stand out and capture the attention of consumers who are looking for something different.
3. Cross-industry Collaborations - Disruptive innovation opportunity: Collaborate with unexpected partners from different industries to create unique and innovative offerings that blur boundaries and attract a wider audience.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine fashion with unexpected elements to create disruptive products and experiences that resonate with consumers.
2. Beauty - Disruptive innovation opportunity: Explore new ways to integrate beauty products into fashion campaigns to create a holistic brand experience and generate additional revenue streams.
3. Marketing and Advertising - Disruptive innovation opportunity: Experiment with unconventional advertising approaches that challenge traditional norms and capture the attention of consumers in new and unexpected ways.
6.5
Score
Popularity
Activity
Freshness