October 13th is widely understood as Treat Yo Self Day — at least in New York City where OddFellows is offering its customers a boozy ice cream treat. In a collaboration with Baileys Original Irish Cream Liqueur, the popular ice cream parlor is adding an alcohol-infused sundae to its menu starting October 13th and rolling out throughout the month of November.
The boozy ice cream treat consists of a Baileys-infused espresso soft serve base. The toppings present a mixture of flavor and texture as they boast a caramel sauce with notes of Irish Cream, as well as crushed coffee soil and chocolate wafer pearls. Dubbed the 'Baileys Everyday Sunday,' the creation is, without a doubt, a good way to enjoy and celebrate the 2018 Treat Yo Self Day.
Photo Credits: Baileys, OddFellows
Key Themes Behind This Trend
- Boozy Ice Cream Treats
- Expanding the trend of alcohol-infused desserts, there are opportunities to create innovative and unique boozy ice cream treats for consumers.
- Collaborations with Alcohol Brands
- Partnering with alcohol brands to create signature desserts presents a disruptive innovation opportunity for ice cream parlors and dessert shops.
- Holiday-driven Menus
- Introducing limited-edition holiday-inspired treats, such as the Baileys Everyday Sunday, can attract customers and create buzz for businesses during special occasions.
Where This Applies
- Ice Cream Parlors
- Ice cream parlors can leverage the trend by offering their own boozy ice cream treats, expanding their menu and appealing to a broader audience.
- Dessert Shops
- Dessert shops can tap into the trend by collaborating with alcohol brands to create unique and indulgent alcohol-infused desserts for their customers.
- Premium Alcohol Brands
- Premium alcohol brands can partner with ice cream parlors and dessert shops to create signature alcohol-infused desserts, allowing them to reach new consumers and expand their brand presence.
