Carte D’Or Baileys Ice Cream is Arriving for the Festive Season
Michael Hemsworth — November 16, 2023 — Lifestyle
References: unilever & talkingretail
The Carte D’Or Baileys ice cream is making its debut in the UK and Ireland to provide shoppers with a delicious way to enjoy the signature flavor of the namesake liqueur. The frozen treat starts off with the recognizable Care D'Or ice cream that's infused with the flavor of vanilla Baileys swirled throughout to give it a decidedly delicious profile. The product is arriving for the holidays, but is being added to the brand's permanent product portfolio to ensure avid fans can get their hands on it year-round.
Head of Ice Cream UK & Ireland Jennifer Dyne spoke on the new Carte D’Or Baileys ice cream saying, "We are so excited to be launching this new iconic festive ice cream innovation. Bringing together the number one premium desserts brand with one of the UKs most loved festive drinks is guaranteed to drive excitement in the ice cream aisle throughout this busy season and creates a great opportunity for retailers to tap into a new premium dessert offering driven by two of Christmas’ most loved products."
Head of Ice Cream UK & Ireland Jennifer Dyne spoke on the new Carte D’Or Baileys ice cream saying, "We are so excited to be launching this new iconic festive ice cream innovation. Bringing together the number one premium desserts brand with one of the UKs most loved festive drinks is guaranteed to drive excitement in the ice cream aisle throughout this busy season and creates a great opportunity for retailers to tap into a new premium dessert offering driven by two of Christmas’ most loved products."
Trend Themes
1. Premium Dessert Offerings - The Carte D’Or Baileys ice cream combines a popular liqueur flavor with a high-end ice cream brand, offering a premium dessert option for consumers.
2. Flavor Infusions - The infusion of vanilla Baileys throughout the Carte D’Or ice cream introduces a unique flavor combination, catering to consumers looking for innovative taste experiences.
3. Year-round Seasonal Products - Adding Carte D’Or Baileys ice cream to the brand's permanent portfolio taps into the demand for seasonal treats beyond just the holiday season.
Industry Implications
1. Ice Cream Industry - The launch of Carte D’Or Baileys ice cream represents a disruptive innovation opportunity for the ice cream industry, enticing consumers with a new premium dessert option.
2. Alcohol Industry - The infusion of Baileys liqueur into ice cream creates a unique product that merges the worlds of desserts and alcoholic beverages, presenting a disruptive innovation opportunity for the alcohol industry.
3. Retail Industry - The introduction of Carte D’Or Baileys ice cream offers retailers a new product to capture consumer interest and tap into the growing demand for premium dessert options.
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