Baileys Non-Dairy Liqueur Comes in Two Flavors
Michael Hemsworth — March 4, 2025 — Lifestyle
References: baileys & thespiritsbusiness
The Baileys Non-Dairy Liqueur Made with Oat Milk is a new line of dairy-free products making their debut in the US as a series of plant-based alcohol products perfect for consumers to try out on their own or in their favorite recipes.
The products are crafted with oat milk and boasts a 17% ABV that makes it suitable for mixing into your choice of cocktail recipe or as a method for crafting hot or cold coffee drinks with a boozy profile. The products come in two flavor options including Coffee Toffee and Cookies & Creamy, which are both arriving in the US in 750ml bottles, 100ml three-packs and 50ml bottles priced at $25, $12 and $3, respectively.
Director of Baileys and Liqueurs, Diageo North America Milly Shome spoke on the Baileys Non-Dairy Liqueur Made with Oat Milk saying, "This innovation marks an exciting new chapter for us. Whether you go dairy-free or just enjoy how it tastes, oat milk elevates those treating moments we all love. We saw it as the perfect match for the lively, social spirit of Baileys, creating a whole new way to enjoy your coffee.”
The products are crafted with oat milk and boasts a 17% ABV that makes it suitable for mixing into your choice of cocktail recipe or as a method for crafting hot or cold coffee drinks with a boozy profile. The products come in two flavor options including Coffee Toffee and Cookies & Creamy, which are both arriving in the US in 750ml bottles, 100ml three-packs and 50ml bottles priced at $25, $12 and $3, respectively.
Director of Baileys and Liqueurs, Diageo North America Milly Shome spoke on the Baileys Non-Dairy Liqueur Made with Oat Milk saying, "This innovation marks an exciting new chapter for us. Whether you go dairy-free or just enjoy how it tastes, oat milk elevates those treating moments we all love. We saw it as the perfect match for the lively, social spirit of Baileys, creating a whole new way to enjoy your coffee.”
Trend Themes
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Non-dairy Alcoholic Beverages — A surge in the popularity of plant-based diets drives a shift towards dairy-free alcoholic beverage options, presenting a novel category for consumers seeking ethical and health-conscious indulgence.
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Oat Milk Infusions — The integration of oat milk into alcoholic beverages offers innovative possibilities for crafting unique flavors and creamy textures, appealing to the growing base of vegan and lactose-intolerant consumers.
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Flavored Liqueur Experiences — Consumers are increasingly interested in diverse flavor profiles, prompting the creation of novel infusions like Coffee Toffee and Cookies & Creamy to cater to adventurous palates.
Industry Implications
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Plant-based Beverages — Rising demand for plant-based alternatives expands the market for innovative, dairy-free drink options that appeal to lifestyle-conscious consumers.
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Alcoholic Beverage Production — The alcoholic drinks sector experiences transformation with the inclusion of non-traditional ingredients, such as plant-based milks, to innovate and diversify product offerings.
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Flavor Development Industry — Crafting new and appealing flavor combinations in the liqueur category opens up opportunities for flavor houses to innovate and collaborate with beverage brands.
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