Boozy Sustainable Ice Creams

Ben & Jerry's Dublin Mudslide is Arriving with a New Formula

The Ben & Jerry's Dublin Mudslide ice cream is being revived by the brand with a new recipe to offer consumers a way to indulge their craving for creamy cocktail-inspire flavors. The frozen treat is crafted with an Irish cream ice cream that is packed with white chocolate chip cookies and swirls of coffee fudge along with a new spirit that is achieved using whey. The Wheyward Spirit is described as being a hybrid between a sake and soda that emphasizes sustainability thanks to its sourcing from local dairy farms.

Founder and CEO of Wheyward Spirit spoke on the new Ben & Jerry's Dublin Mudslide ice cream collaboration saying, "Aside from being uniquely delicious, using excess whey as the base for our spirit helps us prevent food waste and creates a more sustainable model of spirit production. I am thrilled to partner with Ben & Jerry’s to bring back a fan favorite with the same taste and less waste, using our signature spirit.”

Sustainable Spirit Production
Using excess whey as a base for spirits and collaborating with companies to prevent food waste creates a more sustainable model of spirit production.
Boozy Desserts
Creating dessert flavors inspired by cocktails allows for indulgence in a unique and playful way.
Local Sourcing
Sourcing ingredients from local dairy farms promotes sustainability and supports the local economy.

Who This Affects Most

Alcohol Industry
Collaborating with sustainable spirit producers can lead to unique and eco-friendly product offerings.
Dessert Industry
Incorporating alcohol flavors into desserts can attract consumers who are looking for a unique and playful dessert experience.
Dairy Industry
Sourcing dairy from local farms and highlighting sustainability initiatives can attract consumers who are looking for eco-conscious and local options.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 47%
Freshness 12%