E-commerce website Amazon enters into the field of contemporary designer furniture with the 'Now House' collection by Jonathan Adler. With a range of offerings for the style-minded consumer, the online retailer adds more exclusivity and a fashion-forward mentality to its products.
The Now House capsule boasts a line-up of sleek and colorful items — from rugs and bedding to furniture and home decor. The offerings prove to be well-curated and inclusive, bringing to the consumer "everything [they'd] need."
The entry of the contemporary designer furniture collection into the reach of the massive online retailer is a venture in refining an already successful business model, ultimately strengthening the relationship between independent creators and the shopping platform.