Fashion house Jacquemus is breaking free of its exclusive focus on fashion, shoes, and accessories by launching a brand-new stylish furniture collection and a unique take on the Gae Aulenti sun lounger. For this release, the brand partnered with the Italian company Exteta.
The iconic Locus Solus collection was designed by the late Italian architect and designer Gae Aulenti in 1964. Jacquemus translates the timeless silhouettes with contemporary sensibilities. The collaborator debuted a total of four outdoor pieces, adorned with summer-inspired aesthetics and details borrowed from the Mediterranean.
Alongside the reinterpreted Gae Aulenti stylish furniture collection, Jacquemus also debuted the Objects capsule, boating various homeware items. This one was "designed in conjunction with the Jacquemus Le Raphia collection."
Image Credit: Jacquemus, <a rel='nofollow' href='https://hypebeast.com/2023/4/jacquemus-first-foray-interior-design-exteta-collaboration-gae-aulenti-sun-lounger-reveal'>hypebeast</a>
Key Themes Behind This Trend
- Fashion-furniture Crossover
- The launch of the stylish furniture collection by Jacquemus represents an opportunity for fashion brands to diversify their offerings and venture into the furniture industry.
- Outdoor Summer-inspired Furniture
- By launching a collection with pieces inspired by the Mediterranean and summer aesthetics, Jacquemus presents a trend for the creation of furniture that evokes vacation and relaxation vibes.
- Collaboration in Furniture Design
- The partnership between Jacquemus and Exteta presents an opportunity for innovative collaborations between fashion and furniture design companies.
Where This Applies
- Fashion Industry
- The launch of a furniture collection by a fashion brand like Jacquemus, has the potential to disrupt the furniture industry, open new streams of revenue, and challenge traditional furniture design.
- Furniture Industry
- The collaboration between Jacquemus and Exteta signifies a potential shift in the furniture industry towards inter-industry collaborations to create unique and appealing furniture collections.
- Home Goods Industry
- The debut of the Objects capsule boating various homeware items, as part of Jacquemus's furniture collection launch, presents an opportunity for fashion brands to enter and disrupt the home goods industry.
