The creator of toilet spray brand Poo~Pourri, Suzy Batiz, is now launching a new venture by the name of 'supernatural,' which connects consumers to simple, effective and sustainable natural home cleaning solutions. The natural cleaning products are made with a focus on Conscious Concentrates with essential oils, which means that the brand boasts a low footprint and consumers need only add water to activate the formulas.
supernatural's Starter Kit contains four reusable glass bottles, which can be used with the formulas for Wood + Floors, Counters + Granite, Glass + Mirrors and Bath + Tile. These Conscious Concentrates are packed into small vials and contain potent, aromatic ingredient combinations like fir, basil, litsea, lime, eucalyptus, peppermint and palmarosa.
Key Themes Behind This Trend
- Conscious Cleaning
- Entrepreneurs can explore creating home cleaning products that prioritize using Conscious Concentrates to reduce waste and environmental impact while maintaining efficacy.
- Sustainable Starter Kits
- Businesses can produce reusable starter kit products that encourage consumers to try out eco-friendly cleaning solutions without committing to full-sized products.
- Essential Oil Formulas
- Entrepreneurs can develop cleaning products with potent, aromatic essential oil ingredient combinations that differentiate their products and promote wellness benefits.
Where This Applies
- Home Cleaning
- The home cleaning industry can embrace conscious concentrates and reusable containers to appeal to the growing demand for eco-friendly cleaning solutions.
- Sustainability
- Sustainability-focused businesses can explore offering natural home cleaning products as a way to promote greener living and reduce environmental waste.
- Essential Oils
- The essential oils industry can partner with home cleaning companies to develop potent and aromatic ingredient combinations to be used in cleaning solutions.
