twelve. is a UK-based Interior design studio and creative branding agency known for projects that aim to engage consumers in a fun and memorable way.
The company's partnership with London hair salon House of Rush spotlights a product-recommending salon display system. The visual merchandising utilizes clever promotional signage and technology to grab the attention of visitors and helps sway purchasing decisions in a subtle yet effective way.
Featuring DIY tutorial-inspired posters with popular hairstyles -- each giving consumers a how-to guide for creating the perfect messy braid, wavy blow dry and more -- the salon pairs instructional signage with connected tablets. These devices explain what product is ideal for achieving these different hairstyles, prompting salon visitors to purchase that particular product before they pay for a service and leave the establishment.