twelve. is a UK-based Interior design studio and creative branding agency known for projects that aim to engage consumers in a fun and memorable way.
The company's partnership with London hair salon House of Rush spotlights a product-recommending salon display system. The visual merchandising utilizes clever promotional signage and technology to grab the attention of visitors and helps sway purchasing decisions in a subtle yet effective way.
Featuring DIY tutorial-inspired posters with popular hairstyles -- each giving consumers a how-to guide for creating the perfect messy braid, wavy blow dry and more -- the salon pairs instructional signage with connected tablets. These devices explain what product is ideal for achieving these different hairstyles, prompting salon visitors to purchase that particular product before they pay for a service and leave the establishment.
Key Themes Behind This Trend
- Interactive Visual Merchandising
- The use of clever promotional signage and technology to engage consumers and influence purchasing decisions.
- Product-recommendation Systems
- Using connected tablets and instructional signage to recommend specific products based on consumer needs and preferences.
- In-store Digital Experiences
- Creating immersive and informative experiences in brick-and-mortar stores through the integration of technology and visual displays.
Where This Applies
- Retail
- Opportunity for retailers to enhance their in-store displays and utilize technology to drive sales and increase customer satisfaction.
- Beauty and Personal Care
- Disruptive innovation opportunity for beauty brands to create interactive and personalized experiences in salons and retail locations.
- Interior Design
- The incorporation of technology and visual merchandising techniques into interior design projects to create unique and engaging environments for consumers.
