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Top 30 Baby Boomer Trends in 2018

From Rewarding Life Campaigns to Early Dining Promotions

— January 27, 2019 — Life-Stages
The top 2018 Baby Boomer trends offer a look into the way fulfillment and retirement is being redefined by aging consumers, particularly when it comes to participating in youth-oriented activities. This is exemplified by everything from adventurous travel services, festival experiences expressly catered to older demographics, mature modeling agencies and active retirement plans.

Some of the other innovations that have been introduced for consumers ages 50 and up include at-home fitness services and early dining specials, both of which acknowledge convenience is a priority for this busy age group.

Thanks to a range of innovative, easy-to-use and intuitive devices, Baby Boomers are now carving out their own niches as influencers, beauty gurus, travel experts and bloggers in the online world and beyond.

For more Baby Boomer trends in the year ahead, check out Trend Hunter's 2019 Trend Report.
7.2
Score
Popularity
Activity
Freshness
30
Retiree Money Management Seminars
Retiree Money Management Seminars
Financial Engines' Live Events Help Retires Save Smarter
<
29
Rewarding Life Campaigns
Rewarding Life Campaigns
Sunlife's Welcome to Life After 50 Gives Boomers an Enjoyable Retirement
<
28
Carbon Fiber Rocking Horses
Carbon Fiber Rocking Horses
the Cheval Noir Children’s Rocking Horse is a modern readaption
<
27
Savory Medical Cannabis Pretzels
Savory Medical Cannabis Pretzels
Auntie Delores' Savory Pretzels are a Low-Calorie Edible
<
26
Early Dining Promotions
Early Dining Promotions
Red Lobster is Offering 'Early-Dining Specials' from 11AM to 6PM
<
25
Boomer-Oriented Social Clubs
Boomer-Oriented Social Clubs
Boomers Rock Enhances the Retirement Experience for Its Members
<
24
Cruise Ship Retirement Plans
Cruise Ship Retirement Plans
Mama Lee Wachstetter Enjoys the Ultra-Luxurious Crystal Cruises
<
23
Boomer Home-Trading Platforms
Boomer Home-Trading Platforms
'Home Exchange 50 Plus' Lets Boomers Travel While Living Like Locals
<
22
Retirement Real Estate Platforms
Retirement Real Estate Platforms
55places.com is a Web Database for Retirement Community Housing
<
21
In-Home Personal Training Services
In-Home Personal Training Services
Vintage Fitness Builds Specialized Programs for Individuals 50+
<
20
Boomer Travel Agencies
Boomer Travel Agencies
'Road Scholar' Organizes Trips Geared Toward Older Travelers
<
19
Portable Natural Cooling Devices
Portable Natural Cooling Devices
The Menopod Brings a Solution for Hot Flashes to Consumers
<
18
Unapologetic Photograph Exhibitions
Unapologetic Photograph Exhibitions
Charlie Engman's Mom Photo Celebrates Kathleenn McCain Engman
<
17
Connected Hearing Aid Devices
Connected Hearing Aid Devices
Oticon's HearingFitness is Centered Around Health Improvement
<
16
Boomer-Specific Tour Agencies
Boomer-Specific Tour Agencies
Funtrek Tours Supplies Canadian Seniors with Unique Experiences
<
15
Luxury-Minded Retirement Residences
Luxury-Minded Retirement Residences
Waterstone at the Circle Encourages Urban Senior Living
<
14
Boomer-Friendly Wellness Festivals
Boomer-Friendly Wellness Festivals
Quaker Rise & Thrive Supports Those Interested in Healthy Aging
<
13
Next-Generation Hearing Aid Devices
Next-Generation Hearing Aid Devices
Starkey Hearing Technologies' Livio AI is Multi-Functional
<
12
Fashionable Urban Shopper Trolleys
Fashionable Urban Shopper Trolleys
pinqponq Turns the Knob on Irony with Its Latest Offering
<
11
Exclusively Mature Modeling Agencies
Exclusively Mature Modeling Agencies
Russian Modeling Agency Oldushka Specializes in Mature Talent
<
10
Age-Positive Lifestyle Blogs
Age-Positive Lifestyle Blogs
Alternative Ageing Boasts Mature Fashion, Beauty and Travel Content
<
9
Stylish Boomer-Focused Fashion Collections
Stylish Boomer-Focused Fashion Collections
KITH x Bergdorf Goodman Release Their Luxe Fifth Range
<
8
Cosmetic Microtreatment Bars
Cosmetic Microtreatment Bars
Alchemy 43 is a Chain Specializing in Anti-Aging Injections
<
7
Retirement Theme Parks
Retirement Theme Parks
Zest Communities Plans to Bring Seniors an Active Retirement Plan
<
6
Age-Defying Modelling Agencies
Age-Defying Modelling Agencies
SILVER's Roaster of Silver Models is Exceptional and Inspirational
<
5
Age-Defying Luxe Fashion Projects
Age-Defying Luxe Fashion Projects
This Helmut Lang Campaign Boldly Breaks Generation Barriers
<
4
Tech-Savvy Elderly Influencers
Tech-Savvy Elderly Influencers
Baddie Winkle is a Social Media Influencer and Famous Model
<
3
Boomer-Headed Streetwear Editorials
Boomer-Headed Streetwear Editorials
Supreme Taps into Boomer Model Maye Musk for a Fashion Shoot
<
2
Beautiful Contemporary Desert Homes
Beautiful Contemporary Desert Homes
Wendell Burnette Architects' Design is Located on a Hilly Site
<
1
Single-Storey Contemporary Rural Homes
Single-Storey Contemporary Rural Homes
kt814 Architecture Produces an Elongated Wooden House
<