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Boomer-Headed Streetwear Editorials

Supreme Taps into Boomer Model Maye Musk for a Fashion Shoot

— May 8, 2018 — Fashion
The Boomer model that stars in this creative and fierce Supreme editorial is none other than Maye Musk — Elon Musk's mother. Introduced to the world of contemporary streetwear, this woman defies the imagined boundaries of age-appropriate clothing and boldly presents the Supreme x Louis Vuitton pieces in an arty photoshoot.

In an interview with HYPEBAE, the Boomer model opens up about what beauty means to her— "a lovely smile, being considerate, well-mannered and stylish." Staying true to this belief, Maye Musk handles herself with poise, genuine warmth and grace during the Supreme x Louis Vuitton photoshoot. The Boomer model exudes confidence and an unapologetic attitude, which actively goes against the presupposed role of 70-year-old women within the narrative societal context of today.

Photo Credits: Driely Carter
Trend Themes
1. Age-inclusive Fashion - The inclusion of older generations in the fashion industry creates an opportunity for disruptive innovation in the realm of age-inclusive clothing and marketing.
2. Reviving Retro Culture - The use of Boomer models in streetwear editorials presents a trend of reviving retro culture, which could lead to innovative opportunities in nostalgia-driven marketing and design.
3. Breaking Stereotypes - The Boomer model's confident and unapologetic attitude in the Supreme editorial suggests a trend towards breaking societal stereotypes, which opens opportunities for disruptive innovation in diversity and representation in fashion.
Industry Implications
1. Fashion - The fashion industry must embrace diversity in age and challenge ageism in marketing, design, and modeling.
2. Marketing and Advertising - The use of Boomer models in streetwear editorials presents an opportunity for disruptive innovation in nostalgia-driven advertising that appeals to diverse age groups.
3. Photography and Art - The use of Boomer models in fashion editorials opens up an opportunity for photographers and artists to showcase diversity in age and beauty standards.
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