Specializing in a roster of talent aged 45 and over, Oldushka is a mature modeling agency that aims to dispel negative stereotypes that are associated with growing older. The talent agency is based in Russia and represents both men and women who are aging gracefully.
Founded by Igor Gavar -- a business man with a passion for photography -- this agency celebrates inclusivity and proves that age is just a number, versus a state of mind. Gavar is best known for a personal photography project that captured the street style of elderly urban dwellers with a unique flair for fashion. The photographer's decision to start Oldushka after a successful personal blog felt like a "natural extension" of his art and illustrates the fashion industry's growing evolution and acceptance of models that don't fit a traditional set of standards.