AI-powered fashion photography platform BetterStudio is transforming brands’ traditional photography workflows while championing real models, ensuring that, even in the age of AI, human talent isn’t left out in the cold.
Severine Nijs, Head of Human Identity at BetterStudio and Founder/CEO of Jackie Lee Model Agency, recorded a podcast episode with internationally renowned model Hannelore Knuts. Together, they discussed AI and ethical, verified Digital Twins, and the role they will play in shaping the global fashion industry. “AI is here to stay,” said Hannelore Knuts. “It will not replace real people. It will become another essential tool, the way Photoshop once did.”
From August 2026 onward, brands operating in the EU will be legally required to disclose when AI has been used in their imagery. To prepare for the future, Better Studio and Jackie Lee developed Verified Label to ensure Digital Twins are created with consent, models’ identities are protected, fair compensation is guaranteed, and usage is traceable, transparent, and compliant.
Why This Trend Is Growing
- AI-augmented Photography Workflows
- The integration of AI in photography platforms is optimizing traditional workflows by enhancing creativity and efficiency in image production.
- Ethical Digital Twin Creation
- A noticeable shift towards ethically created Digital Twins is emerging, focusing on model consent and identity protection within digital simulations.
- Transparency Mandates in AI Usage
- Rising legal requirements for the disclosure of AI usage in imagery are driving innovations in transparency tools and labeling practices.
Industries Being Reshaped
- Fashion & Apparel
- The fashion industry stands at the forefront of integrating AI to innovate visual content creation while balancing ethical considerations and human talent.
- Modeling & Talent Management
- Talent management agencies are exploring new ways to protect and value human models through AI-enhanced platforms and digital representation techniques.
- Regulatory Compliance Tech
- Emerging compliance technologies are developing to support industries in adhering to new regulations governing AI usage and disclosure requirements.
