Digital twin innovations are on the rise because businesses want to innovate faster, cut costs, and make more accurate decisions based on real-time data and predictive insights. These virtual replicas of physical objects, systems, or processes use real-time data to simulate, monitor, and predict performance without directly impacting the real-world counterpart.
While many digital twin applications supporting product development, supply chains and marketing remain invisible to consumers, they are also being incorporated into consumer-facing apps and platforms to help everyday people make smarter choices. Proactive family health app Bobo creates a digital twin for each child to build personalized development trajectories, while the AI-powered AB Chopra Epigenetics platform establishes users’ health baseline with an AI Wellbeing Twin.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
