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From Mental Wellness Departments to Branded Avatars

 - May 27, 2018
From newly implemented mental wellness departments to branded avatars, this list of May 2018 social media trends outline the different ways in which social networks can enhance the consumers' lives and foster a sense of connectivity.

As previously mentioned, Instagram has announced the launch of its mental wellbeing department -- a section of the company that will devote its time to promoting a sense of community, while negating some of the feelings of isolation and bullying that some users report feeling. Meanwhile, Vice's 'Like What You Hate' campaign is broadening the minds of social media users by balancing social media feeds with content that challenges a user's personal beliefs.

Brands are leveraging Snapchat to promote products, as companies like Hollister created a Bitmoji clothing line, while BMW launched an AR experience through the platform.