To promote the release of the Jumanji DVD, Blu-Ray and 4K UHD, Sony Pictures decided to give buyers the chance to enter the world of the movie. This was accomplished by utilizing Snapchat's existing AR lenses and special Snapcodes on each box for the film. This feature would allow anyone to scan a Snapcode on the Jumanji DVD box, without having to purchase the actual copy, and would present them with a special Snapchat 3D World Lens. The lens would then allow the user to view their environment as an animated jungle.
Those who actually purchase the Jumanji DVD would find a second Snapcode hidden inside the packaging. This second code would give buyers another 3D World Lens, which shows actors Kevin Hart and Dwayne Johnson coming out of the Jumanji world and onto an AR version of the board game.