BMW's AR app is the car brand's latest attempt to attract a younger demographic.
This move, according to the brand, serves as "a noticeably younger, fresher approach, with a new tonality that explores unexpected channels." Through Snapchat, users are able to 'place' a visual rendering of the brand's new BMW X2 anywhere they want, whether on their drive way on in their bedroom.The experience enables users to get up close and personal with the luxury car, allowing them to walk around it and check out smaller details, like the rims or the paint job.
Those interested in more shareable content can use BMW's new 'Gold Face Lens' filter to take a selfie.
Image credit: BMW
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