Sportswear brand adidas taps into a trio of creatives for a marketing technique that boasts vibrant colors, social media engagement and a youth-oriented message. The project is made possible with the collaborative efforts of Chile-based creatives Kenneth Foweraker Soulodre, Cristian Pavez and Marcelo Ortuya.
The trio skillfully combine four popular social networks with adidas Originals clothing in a clever and monochromatic marketing technique. Each image boasts youthful models in sports gear and colorful objects that can be ascribed as a stylistic symbol to each of the social media networks. While Spotify is presented with green nuances and headphones, Facebook has blue typewriters, YouTube sports red desktop computers and Snapchat has an abundance of yellow books.
The marketing technique also matches the colorful images with the digital world — the exact HTML color codes are exhibited in a panel to the left of each image.