adidas works in collaboration with Finnish textile design company Marimekko on a new collection designed for the Spring/Summer 2023 season. It is detailed with two classic Marimekko patterns that stem from the 60s, seen decorating a series of timeless apparel and footwear that channel a sense of individuality through movement.
It adorns a series of active apparel as well, detailed by a stylistic pattern. The pieces are made from recycled materials adorned by the Linssi print, which is an oval lens design that was created by Kaarina Kellomäki in 1966 and still remains a staple for Marimekko today. The other pattern is the Lokki print, which is a wavy look that is designed by Maija Isola in 1961.
Image Credit: adidas
Key Themes Behind This Trend
- Collaborative Active Wear
- Collaborative designs within the active wear industry have the potential to drive innovation in materials and construction while appealing to unique consumer aesthetics.
- Circular Fashion
- Designs utilizing recycled materials can disrupt the fashion industry's traditional linear supply chain while promoting sustainability and conscious consumerism.
- Pattern Revival
- The resurgence of retro patterns can inspire brands to revisit their archives to create new products and stir up nostalgia in consumers.
Where This Applies
- Fashion and Apparel
- Collaborations within the apparel industry can generate new design concepts and appeal to niche markets.
- Textile Design
- Adopting innovative design processes and exploring sustainable materials can lead to new textiles and pattern applications.
- Sustainability
- The utilization of recycled materials and waste reduction techniques can create opportunities for brands to reduce their carbon footprint while catering to conscious consumers.
