Advisry and adidas Originals are the latest duo to work together and the two present a fresh new collection designed for the Spring/Summer 2024 season. This marks the 10th season by Advisry and it features a range of debut looks such as women's footwear.
One of the standout items in the range is the joint sweater that is made with a knitted build and cream tonal look. At the front of the design reads "I Love (Trefoil) VRSY" which is its own take on the iconic 'I Love NY" theme. It was seen on the runways recently and some other items that join the capsule include the branded zipped funnel neck sweater and the track pants with Three Stripe branding.
Image Credit: Advisry, Fujio Emura
Key Themes Behind This Trend
- Collaborative Fashion Capsules
- The collaboration between Advisry and adidas on a capsule collection for SS24 highlights the trend of brands teaming up to create limited-edition fashion collections.
- Sport-inspired Fashion
- The dynamic sporty looks showcased in the SS24 collection by Advisry and adidas reflect the trend of incorporating athletic elements into high-fashion designs.
- Debut Women's Footwear
- The inclusion of women's footwear in the SS24 collection by Advisry and adidas signifies the trend of fashion brands expanding into new product categories.
Where This Applies
- Fashion & Apparel
- The collaboration between Advisry and adidas and their SS24 capsule collection presents opportunities for disruptive innovation in the fashion and apparel industry.
- Sports & Athletics
- The sport-inspired fashion showcased in the SS24 collection by Advisry and adidas opens up opportunities for disruptive innovation in the sports and athletics industry.
- Footwear
- The debut of women's footwear in the SS24 collection by Advisry and adidas suggests opportunities for disruptive innovation within the footwear industry.
