To help teens raise their voices in support for the March for Our Lives movement, BBH Los Angeles created a series of posters for Instagram that can easily be colored, customized and shared across the social platform. The posters were shared by the agency via Instagram Stories so that users on the platform could capture a screenshot and share it in a matter of seconds thanks to Instagram's built-in coloring tools within Stories.
Some of the customizable poster templates included messages like "ABC not NRA" and "Am I Next?"
Other initiatives that are being created around the issue of gun control in the United States include awareness-raising fashion collections, video games and even teen summits to encourage both discussion and positive actions to be taken.
Color-In Mobile Posters
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Edible Selfie Photo Booths
Hybrid Gift Shop Workspaces
Color-In Car Rentals
Car-Themed Lifestyle Collections
Female-Empowering Cannabis Coloring Books