Instagram may have built itself on photography, but its new Instagram design account is showcasing the life of Instagram's creative team and the works of talented designers around the world. The new @design account is being launched in a partnership with Dezeen and will be first showcased at Milan design week. To officially launch the account, Dezeen put out a global call for submissions to find talented Instagram users to function as founding contributors. These contributors will have their stories populate the account for its launch week and will also provide insights and behind-the-scenes glimpses of Milan design week.
The decision to launch an Instagram design account is an interesting move as it could perhaps show an expansion of the app into a more design-focused platform. While the app was initially used as a photography service and social media channel, designers have now leveraged the platform to showcase their works. The creation of the Instagram design account seems to acknowledge this and showcases Instagram's commitment to design and shows an interest by the platform in this subject.