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Top 100 Marketing Trends in May

From Age-Inclusive Beauty Campaigns to Anniversary Hot Sauces

— May 27, 2018 — Marketing
These May 2018 marketing trends cover a variety of different campaigns that aim to attract consumer interest by disrupting the current market, ensuring that they leave with a positive or at least memorable association with the brand that prompts them to prioritize it above others.

Now that the prohibition surrounding cannabis products is largely coming to an end, many advertising agencies have been busy trying to erase the stigma that continues to follow cannabis use. An example of this comes from MadMen, California's largest marijuana retailer, which recently launched its 'Forget Stoner' campaign.

In the simple ads, a range of different professionals are shown, who are different from the typical "stoner" that most might think of. With this, the ads show that cannabis can be beneficial for everyone for different reasons, whether it's dealing with chronic pain. stress, or anxiety.
6.3
Score
Popularity
Activity
Freshness
100
Feed-Balancing Social Campaigns
Feed-Balancing Social Campaigns
Vice is Asking People to 'Like What You Hate' on Facebook
<
99
Voice Assistant Coupons
Voice Assistant Coupons
Google and Target Collaborated on a Voice Coupon for Google Assistant
<
98
Candy-Infused Frozen Desserts
Candy-Infused Frozen Desserts
The M&M’S Chocolate Cookie Sandwiches are a Lighter Dessert Option
<
97
MCT Oil-Infused Supplements
MCT Oil-Infused Supplements
The New Coromega Max Supplements are for Pre and Post-Workout
<
96
Tangy Dairy-Free Dressings
Tangy Dairy-Free Dressings
The Follow Your Heart Organic Vegan Coleslaw Dressing is Tasty
<
95
Incentivized Stock Market Apps
Incentivized Stock Market Apps
This App Lets Users Purchase Shares in Their Favourite Brands
<
94
Free-for-Use Photo Studios
Free-for-Use Photo Studios
The Vsco Studio Launched in Oakland, California
<
93
Sugar-Free Energy Sodas
Sugar-Free Energy Sodas
The New Thums Up Charged Promises an Extra Caffeinated Experience
<
92
Visually-Focused Magazine Redesigns
Visually-Focused Magazine Redesigns
A National Geographic Redesign Places Emphasis on Pictures
<
91
Charitable Fashion Pop-Ups
Charitable Fashion Pop-Ups
Harrods' Launched 'Fashion Re-Told' with the NSPCC to Benefit Charity
<
90
Anti-Junk Food Marketing Campaigns
Anti-Junk Food Marketing Campaigns
Jamie Oliver's #AdEnough Campaign Opposed Ads Aimed at Kids
<
89
Tech Show VR Experiences
Tech Show VR Experiences
HBO's VR App Celebrates the Fifth Season of Silicon Valley
<
88
Flavorful Prepackaged Child Milks
Flavorful Prepackaged Child Milks
The New Appy Kids Co Dairy Drinks are Made with British Milk
<
87
Cookie-Flavored Iced Coffees
Cookie-Flavored Iced Coffees
Dunkin’ Donuts Has Debuted a Sweet New Cookies & Cream Iced Coffee
<
86
Exclusive Limited-Edition Bourbons
Exclusive Limited-Edition Bourbons
Buffalo Trace Distillery's Created the New Weller CYPD Bourbon
<
85
Chewable Energy Boosting Supplements
Chewable Energy Boosting Supplements
The Voke Energizing Tabs Contain No Sugar or Sweeteners
<
84
Cold Brew-Infused Sodas
Cold Brew-Infused Sodas
Sandow's Cold Brew Soda Comes in Two Unexpected Flavor Options
<
83
Millennial-Targeted Citrus Beers
Millennial-Targeted Citrus Beers
Bud Light Orange is Brewed with Real Orange Peel for Fresh Flavor
<
82
Chewable Health Supplements
Chewable Health Supplements
The Chewpod Functional Gum Offers Energizing or Relaxing Benefits
<
81
Color-Emphasizing Lip Shade Campaigns
Color-Emphasizing Lip Shade Campaigns
FENTY Beauty's Spring Campaign is Magnetic and Vibrant
<
80
Satisfying Oatmeal Snack Bars
Satisfying Oatmeal Snack Bars
The Toosum 'Bites with Benefits' Bars are Gluten-Free and Tasty
<
79
Sugar-Free Meat Snacks
Sugar-Free Meat Snacks
The Ember Biltong Snacks are Crafted with 100% British and Irish Beef
<
78
Censorship-Fighting Billboards
Censorship-Fighting Billboards
Billboards Beyond Boarders Gives a Voice to Silenced Journalists
<
77
Hyper-Realistic Humanoid Robots
Hyper-Realistic Humanoid Robots
NOW TV Created Fred the Robot for Westworld's Second Season
<
76
Gamified Cleanup Events
Gamified Cleanup Events
Pokemon Go is Hosting a Garbage Collection Event for Earth Day
<
75
Craft Beer-Focused Nut Snacks
Craft Beer-Focused Nut Snacks
The New Noisy Nuts Peanut Snacks are Ideal for Enjoying with a Pint
<
74
Whisky Pairing Dinners
Whisky Pairing Dinners
Diageo is Hosting a Special Dinner in London for World Whisky Day
<
73
High-End Frozen Burgers
High-End Frozen Burgers
The RESPECT Wagyu Beef Burgers Contain No Hormones or Antibiotics
<
72
Rewarding NFC Sneakers
Rewarding NFC Sneakers
Nike's Limited-Edition Sneakers Share Perks with NikePlus Members
<
71
Flavorful Zero Alcohol Ciders
Flavorful Zero Alcohol Ciders
The Old Mout Alcohol-Free Cider is a Healthy Libation Alternative
<
70
Race-Themed Free Webcomic Experiences
Race-Themed Free Webcomic Experiences
The We Race Comic is Sponsored by Scuderia Ferrari
<
69
Low-Sugar Craft Sodas
Low-Sugar Craft Sodas
The New Dalston’s Craft Soda Flavors are Refreshing and Tasty
<
68
Puffed Whole Grain Snacks
Puffed Whole Grain Snacks
The SkinnyPop Puffs Offer a Healthy Snack Option for Adults and Kids
<
67
Meaty Protein-Rich Snack Bars
Meaty Protein-Rich Snack Bars
The Jack Link's Beef Steak Strip Snack Bars Come in Two Flavors
<
66
Festival-Integrated Voice Assistants
Festival-Integrated Voice Assistants
Google's Talk to Coachella Keeps Users Close to the Festival
<
65
Multi-Sensory Fabric Pop-Ups
Multi-Sensory Fabric Pop-Ups
Hermes' 'Silk Mix' Shares Experiences Centered Around Luxury Silk
<
64
Empowering Stacked Shoes
Empowering Stacked Shoes
Converse's All Star Lifts Support Artists and Empowers the Community
<
63
Premium Anniversary Hot Sauces
Premium Anniversary Hot Sauces
The Tabasco Diamond Reserve Hot Sauce Celebrates 150 Years of Spice
<
62
Stain-Inspired Brand Imagery
Stain-Inspired Brand Imagery
Carlos Bermúdez & Pràctica Work on a Playful Identity for Canela Fina
<
61
Deli-Inspired Denim Jackets
Deli-Inspired Denim Jackets
Uncle Paulie's Deli x Dan McGee's Jackets are Modern-Cool
<
60
Immunity Supporting Powdered Supplements
Immunity Supporting Powdered Supplements
The Bioglan Superfoods Powders are Packed with Nutrients
<
59
Inspiring Limited-Edition Skincare
Inspiring Limited-Edition Skincare
SK-II's Special-Edition Packaging Targets Asian Millennials
<
58
Child-Friendly Almond Yogurts
Child-Friendly Almond Yogurts
The New Nush Yogurt Tubes are Easy to Enjoy Out of the House
<
57
Sparkling Coconut Water Refreshments
Sparkling Coconut Water Refreshments
The Coco Fuzion 100 Drink is Free from Added Sugar
<
56
Design-Forward Hot Sauces
Design-Forward Hot Sauces
TRUFF is a Display of How Hot Sauce Packaging Can Make a Difference
<
55
Chip-Inspired Yogurt Snacks
Chip-Inspired Yogurt Snacks
The iögo Crunchy Yogurt Bites are High in Protein and Taste
<
54
Convenient Muesli Cereal Cups
Convenient Muesli Cereal Cups
The New Bob’s Red Mill Muesli Cups are Packed with Whole Ingredients
<
53
Virtual Cocktail Competitions
Virtual Cocktail Competitions
Sombra Mezcal is Hosting a Sustainable Cocktail Competition
<
52
AR Movie Posters
AR Movie Posters
Facebook’s AR Target Tracker Effects Enhance Movie Logos, Images and More
<
51
Simply Elegant Brand Identities
Simply Elegant Brand Identities
Anagrama Studio Uses Ziploc Bags for Peruvian Flake's Image
<
50
Customizable Mystic Phone Cases
Customizable Mystic Phone Cases
Google Has Partnered With the Broadbent Sisters for its Live Cases
<
49
Frozen Artisan-Inspired Sandwiches
Frozen Artisan-Inspired Sandwiches
The New DEVOUR Sandwiches Come in Four Varieties
<
48
Coffee Culture Magazines
Coffee Culture Magazines
'Pour Over' is a Magazine from Plant-Based Drink Brand Califia Farms
<
47
Cold-Pressed Juice Shots
Cold-Pressed Juice Shots
Ginger Shots Can be Enjoyed Straight or Mixed into Recipes
<
46
Candy-Inspired Frozen Treats
Candy-Inspired Frozen Treats
The Sour Patch Kids Ice Pops are Sour Then Turn Sweet
<
45
Retro Metal Meal Buckets
Retro Metal Meal Buckets
KFC is Giving Away Retro Meal Buckets While Supplies Last
<
44
Uplifting Website Magazines
Uplifting Website Magazines
HelloGiggles Magazine is a Tangible Version of the Online Community
<
43
Magazine Headline T-Shirts
Magazine Headline T-Shirts
New York Magazine's The Cut is Now Selling Merchandise on Amazon
<
42
Classic Cookie-Inspired Donuts
Classic Cookie-Inspired Donuts
Krispy Kreme Has Turned America's Most Iconic Cookies into Donuts
<
41
Festival Friendly Jewelry Busses
Festival Friendly Jewelry Busses
The Bittar Bus Made a Stop at Coachella's Grounds
<
40
Millennial Pink Champagne Sippers
Millennial Pink Champagne Sippers
Disney's Millennial Pink Celebration Toast is Picture Perfect
<
39
Authentic Beauty Campaigns
Authentic Beauty Campaigns
CVS' Unretouched 'Beauty in Real Life' Sets New Beauty Standards
<
38
WOC Beauty Tutorials
WOC Beauty Tutorials
BET Networks and Beautycon are Sharing Diverse Beauty Looks
<
37
Naturally Pink Chocolate Packaging
Naturally Pink Chocolate Packaging
KitKat is Introducing Ruby Cocoa in Bright Pink Wrappers
<
36
Promotional Tarot Cards
Promotional Tarot Cards
Caterina Bianchini Designed Modern Tarot Cards for Neusteller
<
35
Hybrid Mayonnaise Condiments
Hybrid Mayonnaise Condiments
Heinz Has Combined Mayo and Ketchup to Create 'Mayochup'
<
34
Bedspread-Matching Patterned Suits
Bedspread-Matching Patterned Suits
IKEA Made Fashion-Forward, Comfortable Styles with William Hunt
<
33
Color-In Mobile Posters
Color-In Mobile Posters
BBH LA Created Customizable Posters for Instagram for Teens to Share
<
32
Humorous Delivery Service Ads
Humorous Delivery Service Ads
Postmates' New Ads Understand Why You Want to Eat at Home
<
31
NFC Beauty Boxes
NFC Beauty Boxes
Alba1913's Packaging Reveals When a Customer Opens the Package
<
30
Stubby Beer Packaging
Stubby Beer Packaging
KEREL Beer Is Packaged in A Stubby Glass and Held Together by Cardboard
<
29
Relaunched Inclusive Minimalist Apparel
Relaunched Inclusive Minimalist Apparel
American Apparel's Back To Basics Campaign Marks a Revival
<
28
Summery Thoughtful Fashion Ensembles
Summery Thoughtful Fashion Ensembles
TOAST is a Poetic and Cheerful Approach to Contemporary Wear
<
27
Collagen-Enriched Waters
Collagen-Enriched Waters
The Collagen Renew Bottled Water Supports Hair, Skin and Nails
<
26
Can-Shaped Beer Bottle Labels
Can-Shaped Beer Bottle Labels
The PangPang 'Can Release' Bottle Mimics a Different Kind of Package
<
25
Zero-Waste Cafe Pop-Ups
Zero-Waste Cafe Pop-Ups
Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
<
24
Artist-Designed Popcorn Packaging
Artist-Designed Popcorn Packaging
Propercorn's Refreshed Packages Spotlight Global Illustrators
<
23
Aesthetically Driven Tea Branding
Aesthetically Driven Tea Branding
IWANT Design Creates a Colorful & Design-Forward Image for UKIYO
<
22
Coaster-Integrated Beer Bottles
Coaster-Integrated Beer Bottles
The Dog and Fox Packaging Cleverly Integrates a Beer Coaster
<
21
Revamped Cannabis Ads
Revamped Cannabis Ads
MedMen's Forget Stoner Campaign Aims to Change Dated Labels of Marijuana Use
<
20
Shoppable Fashion Storefronts
Shoppable Fashion Storefronts
Fred Segal and Mastercard Created a 'Rock ‘n Roll Holy Land'
<
19
Shimmering Raspberry Liqueurs
Shimmering Raspberry Liqueurs
Firebox's Unicorn Tears Raspberry Gin Liqueur Boasts a Magical Hue
<
18
Debuting Designer Pop-Ups
Debuting Designer Pop-Ups
Cherry Los Angeles' Introductory Pop-Up Store is Red-Accented
<
17
Handheld Flower Delivery Cartons
Handheld Flower Delivery Cartons
Tonic Blooms' Carton Packaging is Chic and Functional
<
16
Aromatic Bus Shelter Ads
Aromatic Bus Shelter Ads
HarperCollins' Scented Advertisement Teases a Vegan Cookbook
<
15
Jewelry E-Commerce Packages
Jewelry E-Commerce Packages
Online Diamond Jeweler Blue Nile Boasts a Unique Unboxing Experience
<
14
High-Fashion VR Experiences
High-Fashion VR Experiences
Balmain's Store Design by Olivier Rousteing Shares "My City of Lights"
<
13
Logo-Centric Affordable T-Shirts
Logo-Centric Affordable T-Shirts
Uniqlo Launches a Logo- and Graphic-Heavy T-Shirt Designs
<
12
Corrugated Takeaway Food Packaging
Corrugated Takeaway Food Packaging
ROCK'N'DOGS Makes Eating Easier With Its Cardboard Packaging
<
11
Sophisticated Marijuana Packaging
Sophisticated Marijuana Packaging
Broken Coast is Destigmatizing Cannabis With Typography Labels
<
10
International Fast Food Menus
International Fast Food Menus
The McDonald's HQ Restaurant Offers Exclusive International Items
<
9
Kaleidoscopic Social Media Branding
Kaleidoscopic Social Media Branding
Ruslan Khasanov Creates Fluid and Colorful Images for MAC
<
8
AR Unboxing Experiences
AR Unboxing Experiences
adidas' Deerupt Sneaker Can Be Discovered Online with a Virtual Reveal
<
7
Streetside Jewelry Brand Campaigns
Streetside Jewelry Brand Campaigns
The #TiffanyBlue Campaign Coats NYC Streets in an Iconic Color
<
6
Interactive Crunchy Chocolate Pop-Ups
Interactive Crunchy Chocolate Pop-Ups
Guests of the M&M Pop-up Voted on the Brand's Next Flavor
<
5
Luxurious Music Festival Tents
Luxurious Music Festival Tents
Marriott's Luxe Temporary Dwellings are Lush, Cozy & Exclusive
<
4
Age-Inclusive Beauty Campaigns
Age-Inclusive Beauty Campaigns
The KKW Beauty Campaign Stars Kris Jenner and M.J. Shannon
<
3
Experiential Beauty Activations
Experiential Beauty Activations
Rihanna and Sephora Tailored the Summer Body Launch to Millennials
<
2
Branded Avatar Outfits
Branded Avatar Outfits
Hollister Created a Spring Collection of Bitmoji Outfits for Snapchat Users
<
1
Mood-Altering Illustrated Campaigns
Mood-Altering Illustrated Campaigns
These McCafé Ads Visualize the Effects of Morning Coffee
<