Simply Elegant Brand Identities

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Anagrama Studio Uses Ziploc Bags for Peruvian Flake's Image

— April 13, 2018 — Marketing
Mexican design firm Anagrama Studio creates an elegant brand identity and experience for Peruvian Flake -- " a one of a kind [label] focused on apparel and accessories for men and women." The final design aims to reflect a bold character in a natural and noninvasive way.

Anagrama Studio finds answers in the concept of minimalism. The creatives produce a sophisticated and elegant brand identity by minimizing the impact of embellishments and amping up the value in the product with unusual motifs, found in day-to-day life.

As a result, Peruvian Flake's packaged goods boast a skinny typeface and a black-and-white color palette that creates a noticeable contrast. What is more, Anagrama Studio uses Ziploc bags to distribute a personalized print issue, adding a quirky motif to the elegant brand identity.

Trend Themes

  1. Minimalist Branding — Exploring minimalist design principles to create sophisticated and elegant brand identities.
  2. Unconventional Packaging — Using unusual materials or packaging methods to add a quirky and memorable aspect to brand identities.
  3. Everyday Motifs — Incorporating motifs inspired by day-to-day life to create unique and relatable brand identities.

Industry Implications

  1. Fashion and Apparel — Applying minimalist branding and unconventional packaging methods to enhance brand experiences in the fashion and apparel industry.
  2. Graphic Design and Branding — Exploring minimalist branding and everyday motifs to create impactful and memorable brand identities in the graphic design and branding industry.
  3. Print and Publishing — Utilizing unconventional packaging, such as using Ziploc bags, to create innovative and eye-catching printed materials in the print and publishing industry.
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