Mexican design firm Anagrama Studio creates an elegant brand identity and experience for Peruvian Flake -- " a one of a kind [label] focused on apparel and accessories for men and women." The final design aims to reflect a bold character in a natural and noninvasive way.
Anagrama Studio finds answers in the concept of minimalism. The creatives produce a sophisticated and elegant brand identity by minimizing the impact of embellishments and amping up the value in the product with unusual motifs, found in day-to-day life.
As a result, Peruvian Flake's packaged goods boast a skinny typeface and a black-and-white color palette that creates a noticeable contrast. What is more, Anagrama Studio uses Ziploc bags to distribute a personalized print issue, adding a quirky motif to the elegant brand identity.