Mexican design firm Anagrama Studio creates an elegant brand identity and experience for Peruvian Flake -- " a one of a kind [label] focused on apparel and accessories for men and women." The final design aims to reflect a bold character in a natural and noninvasive way.
Anagrama Studio finds answers in the concept of minimalism. The creatives produce a sophisticated and elegant brand identity by minimizing the impact of embellishments and amping up the value in the product with unusual motifs, found in day-to-day life.
As a result, Peruvian Flake's packaged goods boast a skinny typeface and a black-and-white color palette that creates a noticeable contrast. What is more, Anagrama Studio uses Ziploc bags to distribute a personalized print issue, adding a quirky motif to the elegant brand identity.
What Makes This Trend Stand Out
- Minimalist Branding
- Exploring minimalist design principles to create sophisticated and elegant brand identities.
- Unconventional Packaging
- Using unusual materials or packaging methods to add a quirky and memorable aspect to brand identities.
- Everyday Motifs
- Incorporating motifs inspired by day-to-day life to create unique and relatable brand identities.
Sectors Adopting This
- Fashion and Apparel
- Applying minimalist branding and unconventional packaging methods to enhance brand experiences in the fashion and apparel industry.
- Graphic Design and Branding
- Exploring minimalist branding and everyday motifs to create impactful and memorable brand identities in the graphic design and branding industry.
- Print and Publishing
- Utilizing unconventional packaging, such as using Ziploc bags, to create innovative and eye-catching printed materials in the print and publishing industry.
