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Food-Inspired Brand Imagery

Copyshow's work on a Brand Identity for Paella in Barcelona

— March 13, 2023 — Keynote Trends
Paella in Barcelona is not just any ordinary cooking space, it is an immersive gastronomic experience set in the heart of the city in an old industrial venue. At Paella in Barcelona, not only can visitors learn to cook the perfect paella, but also have an unforgettable time with friends and colleagues.

The team at Copyshow understood the value of this experience and sought to capture the essence of Spanish gastronomy in their visual identity. They designed a suite of playful illustrative elements using food doodles that represent the various ingredients and elements of Spanish cuisine. The result is a vibrant, modern, and visually appealing brand imagery that embodies the spirit of the gastronomic space. Even the business cards were printed in low grammage coated paper by the team, adding a personal touch to the branding. Paella in Barcelona is not just a cooking space, it is an immersive experience that will leave visitors with a lasting memory of the rich and diverse Spanish cuisine.
Trend Themes
1. Food-inspired Brand Imagery - The use of food doodles and playful illustrative elements in brand imagery could be a disruptive innovation opportunity for companies to capture the essence and spirit of their food-related products and experiences.
2. Experience-based Branding - Creating immersive experiences for customers through a brand's visual identity could be a disruptive innovation opportunity for companies looking to portray their products and services in a more memorable way.
3. Sustainable Branding - Printing business cards and using low grammage coated paper as a personal touch in a brand's visual identity could be a disruptive innovation opportunity for companies looking to promote their sustainable practices.
Industry Implications
1. Food and Beverage - Incorporating food-inspired brand imagery could be a disruptive innovation opportunity for food and beverage companies looking to differentiate themselves in a crowded market.
2. Hospitality and Tourism - Using experience-based branding could be a disruptive innovation opportunity for hospitality and tourism companies looking to create more memorable and unique experiences for their customers.
3. Sustainability and Eco-friendly - Adopting sustainable branding practices could be a disruptive innovation opportunity for companies that want to appeal to eco-conscious consumers and demonstrate their commitment to sustainability.
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