The ImaginCafe by CaixaBank is a multi-functional cultural space for millennials to create and connect with each other in a relaxed environment. The three-storey cafe, located in the heart of Barcelona, is a creativity-focused space attached to ImaginBank–a mobile-only bank that is targeted toward young consumers.
The ImaginCafe by CaixaBank has an innovative interior that looks trendy and modern. The space is designed for accessible collaboration and social interaction with its open concept plan, bright lighting, and multiplicity of seating options. The cultural center regularly hosts online and offline activities, including live performances and workshops. Members of ImaginBank get exclusive access to benefits and events within the space, providing youth with a social incentive to sign up. The ImaginCafe by CaixaBank makes extensive use of social media and online event tools, further expanding the reach and mission of ImaginBank while celebrating and supporting youth.
Image Credit: The Crece Agency
Why This Trend Is Growing
- Community Banks
- Opportunity for banks to create community spaces that are more than just traditional bank branches.
- Millennial-focused Marketing
- Opportunity to target millennials by creating events and spaces that appeal to their interests and values.
- Online-offline Collaboration
- Opportunity for businesses to create spaces and events that facilitate online-offline collaboration and community building.
Industries Being Reshaped
- Banking
- Banks can create community spaces that align with the cultural and social interests of their target market.
- Hospitality
- Cafes and other hospitality establishments can incorporate activities and events to attract younger customers and create a social environment.
- Entertainment
- Opportunities for music venues, theaters, and other entertainment establishments to facilitate collaboration and community building through online-offline events and activities.
