Bremer Bank focuses on progressive ways to elevate the digital and physical customer experience, landing on the solution to create a new design made to serve the community. The Fargo location underwent a customer-focused renovation.
Consumer Banking Manager, Andi Burkhart states, “Our goal is to remove any perceptions that a bank is stale and impersonal. This new design allows us to be welcoming and collaborative while still being professional and confidential when needed.” There is a coffee bar to the left of the reception, offering local free coffee that rotates between a new local brand bi-weekly. It also features streamlined technology, new monitors, and more throughout the entire building to encourage collaboration and easy accessibility.
Image Credit: Bremer Bank
Key Themes Behind This Trend
- Collaborative Banking Spaces
- Creating banking spaces that encourage collaboration and offer additional amenities to customers beyond banking opens opportunities for banks to become community hubs.
- Digitally Focused Banking Experience
- Incorporating technology throughout banking spaces can streamline processes and increase accessibility for customers, providing opportunities for further innovation and development.
- Personalized Banking Spaces
- Tailoring banking spaces to the local community allows for a more personal and welcoming banking experience, creating a competitive advantage for banks and increasing customer satisfaction.
Where This Applies
- Banking
- There are numerous opportunities for banks to innovate their physical spaces and digital offerings to provide a more personalized, collaborative, and innovative banking experience to customers.
- Coffee
- Partnering with local coffee brands to offer free coffee to customers creates a unique experience while promoting local businesses and creating an additional revenue stream for some coffee brands.
- Technology
- Providing streamlined technology within banking spaces creates opportunities for companies to innovate further, producing banking machines which are easy to use and even more accessible for everyone.
