At Columbia Bank's NeighborHub facility, typical financial services are offered in an open and flexible community-building space. To emphasize Columbia Bank's value of relationships and experiences, the NeighborHub layout doubles as a financial institute and a social event space.
Bankers who work at the facility are part of the neighborhood they serve. The goal is to create an intersection of the clients' financial life and community life. To do so, an events calendar is curated to reflect the NeighborHub's neighborhood needs. Cash flow, homeownership, and small business seminars, art shows, and beer tastings all occur under the same roof to bring different aspects of the community together.
A combination of technology and engaging in-person experiences shows Columbia Bank's NeighborHub's evolutionary success.
Image Credit: Columbia Bank
Key Themes Behind This Trend
- Community-focused Banking
- Banks offering open and flexible community-building spaces to attract customers and strengthen relationships to the community.
- Hybrid Financial and Social Institutions
- Institutions merging financial transactions with community spaces to become a hub for events, education, and entertainment.
- Integrating In-person Experiences and Technology
- Combining technology and engaging in-person experiences to create evolutionary banking services for customers.
Where This Applies
- Banking
- Banks innovating their business models to prioritize customer relationships and blend financial transactions with community-building efforts.
- Event Planning
- Event planning industry offers new opportunities to collaborate with financial institutions to successfully create community-centered events.
- Real Estate
- Real estate industry could invest in the development of hybrid financial and social institutions as impactful community-centered establishments.
