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FENTY Beauty's Spring Campaign is Magnetic and Vibrant

 - Apr 23, 2018
References: fentybeauty & behance.net
FENTY Beauty has become known in the industry for creating youthful, inclusivity-encouraging campaigns, but for the promotion of its Spring lip shades the company is putting the emphasis on the product. In a style-enhancing and tasteful way under the direction of Madrid-based design studio Serial Cut, the new FENTY Beauty campaign vibrantly showcases its numerous colorful lip shade options — from forest green and dust blue to cherry red and lilac purple.

While previous FENTY Beauty commercials have emphasized community involvement and progressive leadership—like the provocative and inclusive ad, supporting LGBTQ+ and staring Instagram influencer BlameItOnKway—the Spring lip shades enjoy a more product-centric approach. By layering campaign strategies, FENTY Beauty has begun developing a somewhat unisex image that encourages people of all gender preferences to engage with the product.