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Cherry Los Angeles' Introductory Pop-Up Store is Red-Accented

 - Apr 25, 2018
References: cherryla & hypebeast
Streetwear brand Cherry Los Angeles is making its debut on the scene during a fashion designer pop-up shop on Fairfax. The label boasts its first collection, titled 'MICRO-DOSE,' with a creative approach that includes some of the most effective ways to appeal to the millennial generation. Cherry Los Angeles uses a recurring red motif as a chromatic attention-grabber. In addition, the fashion designer pop-up location is curated in such a way that it easily induces feelings of nostalgia with 90s-inspired bedroom interiors.

With retro posters of Carmen Electra, Porsche Turbos, Dennis Rodman, and even Acid House smiley faces, Cherry Los Angeles creates a straightforward and potent brand imagery that will ensure the brand goes a long way with its targeted audience.