What is the trend of colorful branding?

Opportunity to create visually engaging and appealing brand identities using vibrant colors.

What is the trend of health conscious packaging?

Opportunity to design minimalist and aesthetically pleasing packaging that appeals to health-conscious consumers.

What is the trend of premium quality accessibility?

Opportunity to make high-quality products more accessible to a wider range of consumers through innovative branding strategies.

What are the implications for the food and beverage industry?

Opportunity for food and beverage companies to enhance their brand identities through colorful and visually appealing packaging.

What are the implications for the graphic design industry?

Opportunity for graphic designers to create innovative and attractive branding solutions for health-conscious consumer products.

What are the implications for the millennial marketing industry?

Opportunity for marketing professionals to target the millennial demographic with visually engaging and health-focused brand identities.

Aesthetically Driven Tea Branding : tea branding

Aesthetically Driven Tea Branding

Vibrantly Re-Designed Tea Packaging Image 1

Vibrant Summer Packaging Designs Image 1

Reimagined Next-Gen Matcha Powders Image 1

IWANT Design Creates a Colorful & Design-Forward Image for UKIYO

Kalin Ned — April 24, 2018 — Lifestyle

References: UKIYO & behance.net

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London-based Matcha tea brand UKIYO taps into local graphics experts IWANT Design for a tea-branding initiative. Launched in 2018, UKIYO offers premium quality Matcha flavors that make the product more accessible to a wide array of tastes.

Taking that into consideration, IWANT Design sets the direction of the tea-branding project to an aesthetic that will appeal to the "health conscious and visually savvy" Millennial. Aiming to capture the attention of a youthful demographic with a bright and optimistic approach to life, IWANT creates a brand identity for UKIYO that connects "premium design with premium quality Matcha flavors." Minimalist and delivered in tins with chromatic labels, each color signifies a flavor — from yellow for spiced ginger to pink for blueberry ginseng.

Trend Themes

Colorful Branding — Opportunity to create visually engaging and appealing brand identities using vibrant colors.
Health Conscious Packaging — Opportunity to design minimalist and aesthetically pleasing packaging that appeals to health-conscious consumers.
Premium Quality Accessibility — Opportunity to make high-quality products more accessible to a wider range of consumers through innovative branding strategies.

Industry Implications

Food and Beverage — Opportunity for food and beverage companies to enhance their brand identities through colorful and visually appealing packaging.
Graphic Design — Opportunity for graphic designers to create innovative and attractive branding solutions for health-conscious consumer products.
Millennial Marketing — Opportunity for marketing professionals to target the millennial demographic with visually engaging and health-focused brand identities.

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