London-based Matcha tea brand UKIYO taps into local graphics experts IWANT Design for a tea-branding initiative. Launched in 2018, UKIYO offers premium quality Matcha flavors that make the product more accessible to a wide array of tastes.
Taking that into consideration, IWANT Design sets the direction of the tea-branding project to an aesthetic that will appeal to the "health conscious and visually savvy" Millennial. Aiming to capture the attention of a youthful demographic with a bright and optimistic approach to life, IWANT creates a brand identity for UKIYO that connects "premium design with premium quality Matcha flavors." Minimalist and delivered in tins with chromatic labels, each color signifies a flavor — from yellow for spiced ginger to pink for blueberry ginseng.