London-based Matcha tea brand UKIYO taps into local graphics experts IWANT Design for a tea-branding initiative. Launched in 2018, UKIYO offers premium quality Matcha flavors that make the product more accessible to a wide array of tastes.
Taking that into consideration, IWANT Design sets the direction of the tea-branding project to an aesthetic that will appeal to the "health conscious and visually savvy" Millennial. Aiming to capture the attention of a youthful demographic with a bright and optimistic approach to life, IWANT creates a brand identity for UKIYO that connects "premium design with premium quality Matcha flavors." Minimalist and delivered in tins with chromatic labels, each color signifies a flavor — from yellow for spiced ginger to pink for blueberry ginseng.
What Makes This Trend Stand Out
- Colorful Branding
- Opportunity to create visually engaging and appealing brand identities using vibrant colors.
- Health Conscious Packaging
- Opportunity to design minimalist and aesthetically pleasing packaging that appeals to health-conscious consumers.
- Premium Quality Accessibility
- Opportunity to make high-quality products more accessible to a wider range of consumers through innovative branding strategies.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to enhance their brand identities through colorful and visually appealing packaging.
- Graphic Design
- Opportunity for graphic designers to create innovative and attractive branding solutions for health-conscious consumer products.
- Millennial Marketing
- Opportunity for marketing professionals to target the millennial demographic with visually engaging and health-focused brand identities.
