The eco skincare category presents cohesive ranges of products that embrace natural, and often organic, formulas. These offerings are completed with packaging materials that are sustainably sourced and that can be recycled, ensuring peace of mind for the consumer.
Right now, there are various innovative eco skincare ranges on the market that can be singled out. Many sustainable initiatives here embrace a cutting-edge approach to packaging. SKIN SAPIENS, for example, employed creative studio Lewis Moberly for minimalist and earthy bottle designs that are recyclable. Brands like Wildsmith, on the other hand, bid on the biodegradable with skincare packaging that is made out of mushrooms. Another innovative approach here is embraced by Bulldog Skincare for men, which utilizes sugarcane plastic.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
