Olay's top-selling cream-to-liquid Regenerist Whip Moisturizer is beloved for the way it quickly absorbs into the skin and softens fine lines with its smoothing ingredients. At the 2019 Sustainable Brands Conference on World Environment Day, Olay announced that it will be introducing eco-friendly packaging for this favorite facial moisturizer.
In the fall, a limited-edition run of refillable Regenerist Whip Moisturizer pods will be available, making it easy for consumers to instantly replenish their stock of the skincare product with less packaging waste. These pods can be slotted directly into existing Regenerist Whip Moisturizer jars, which are currently made of plastic.
As the Regenerist Whip Moisturizer was the brand's best-selling product in 2018 and appeals to women in their late 20s and 30s, the eco-friendly pods will appeal to consumers who are concerned with minimizing their footprint.