Kypwell's Eco-Friendly Packaging Designs Use Cork, Glass, Wood & Sugarcane
Laura McQuarrie — January 30, 2020 — Eco
References: kypwell & cosmeticsbusiness
Kypwell's skincare products are contained within eco-friendly packaging designs that are fully recyclable and reusable. Complementing the wellness brand's natural, organic and vegan formulas are materials like compressed waste cork, glass, wood and sugarcane.
Products like the Carob Superfood Mask, Complete Calm Balancing Oil-Control Cream and the Eternal Youth Collagen and Elastin Booster are packaged in cork pots of different sizes. Once the product has been removed from this secondary packaging, the cork pot has the potential to be repurposed for growing small vegetables or microgreens, or returned to Kypwell for a discount on a future purchase. As part of its commitment to sustainability, the brand is working towards going fully zero waste and plans to replace instructional paper leaflets with QR codes.
Image Credit: Kypwell
Products like the Carob Superfood Mask, Complete Calm Balancing Oil-Control Cream and the Eternal Youth Collagen and Elastin Booster are packaged in cork pots of different sizes. Once the product has been removed from this secondary packaging, the cork pot has the potential to be repurposed for growing small vegetables or microgreens, or returned to Kypwell for a discount on a future purchase. As part of its commitment to sustainability, the brand is working towards going fully zero waste and plans to replace instructional paper leaflets with QR codes.
Image Credit: Kypwell
Trend Themes
1. Eco-friendly Packaging Designs - Opportunity to create sustainable packaging solutions using materials like cork, glass, wood, and sugarcane.
2. Reusable Packaging - Opportunity to design packaging that can be repurposed or returned for recycling.
3. QR Code Instructions - Opportunity to replace traditional paper leaflets with QR codes for more efficient and sustainable product instructions.
Industry Implications
1. Skincare - Opportunity for skincare companies to adopt eco-friendly packaging designs to attract environmentally-conscious consumers.
2. Retail - Opportunity for retail industries to offer incentive programs for customers to return packaging for recycling or repurposing.
3. Printing and Advertising - Opportunity to explore innovative ways of replacing traditional instructional paper leaflets with QR codes for product information.
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