Adventure-Focused Skincare Regimens

Journeymen's Natural Skincare for Men is Ethical and Natural

South California-based company Journeymen boasts natural skincare for men that is designed for adventure seekers. The business is founded by two surfing friends who embarked on a mission to bring high-quality products to active male consumers. Journeymen's mission is to provide solutions that are good for the body and give back to the environment. The collection includes a selection of aluminum-free deodorants, body and face washes that boast a subtle fragrance of cypress leaf and smoky cedar, as well as natural ingredients like exfoliating willow bark, hydrating aloe, essential oils and more.

The natural skincare for men is featured in sleek and modern packaging that simply highlights the key components of the product. In addition, Journeymen partners up with 1% For the Planet to contribute to the efforts of not-for-profit organizations that battle climate change.

Natural Skincare for Men
The natural and ethical trend of skincare for men is disrupting the men's grooming industry.
Adventure-focused Products
Consumer demand for adventure-ready skincare products is creating a disruptive innovation opportunity for companies that cater to active consumers.
Eco-friendly Packaging
Sleek and modern packaging designs that highlight key components of the natural skincare products and utilize eco-friendly materials are disrupting the cosmetic packaging industry.

Who This Affects Most

Men's Grooming
Companies that offer natural and ethical skincare for men are disrupting the traditional grooming industry.
Outdoor Recreation
The demand for adventure-ready skincare products is creating opportunities for companies that cater to active consumers who enjoy outdoor recreation.
Cosmetic Packaging
The trend towards using eco-friendly materials in packaging natural skincare products is disrupting the cosmetic packaging industry.
SCORE
2.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 46%
Freshness 8%