Anifsa is a newly launched brand that is taking a unique approach to skincare by formulating its products without water, wax or fillers. Anifsa's LILOU Regenerating Balm includes an ingredient list of green, white and matcha tea, plus hydrating cucumber seed oil and cucumber seed extract. As the ultra-nourishing skincare balm comes into contact with one's skin, it melts to form what the brand describes as a "fluid elixir" that may be used for a variety of skin concerns and conditions.
While many beauty brands have begun to adopt eco-friendly formulas and packaging over the past few years, some are approaching sustainability with a focus on water conservation. This movement is being supported by the popularity of everything from waterless cleansers to dry face masks.