With mounting concerns regarding pollution and global warming, more consumers seeking to reduce their plastic consumption, and famed skincare brand Lush has help fans with its new 'Super Soapers' collection of shower gels and jellies. The brand recently announced that it will debut its "most loved" shower gels in large bottles to reduce plastic.
This is not the first environmentally friendly business decision initiated by the brand. Lush has launched many "naked" skincare and hygiene products that only require water to activate. Consumers can buy these products in biodegradable paper bags, further reducing their plastic consumption.
For products that require clear plastic bottles, the brand has reduced the thickness to reduce the amount of plastic used. Moreover, when consumers have finished with a product, the store collects and either recycles or reuses the packaging.