Radox's Mood-Boosting Shower Gels Can Now Be Refilled and Reused
Kanesa David — April 5, 2023 — Lifestyle
References: radox & talkingretail
Radox, a personal care brand known for its bubble baths and shower gels, has announced that its line of mood-boosting shower gels is now available in a refillable format. The refillable bottles contain 74% less plastic, feature a new color gradient on the logo, and come in the new strawberry and raspberry 'Feel Radiant' scent.
“We wanted Radox to become the most sustainable entry-level shower gel and we’re now the first brand within this tier offering 50% PCR plastic. The bottles have been redesigned with a refillable future in mind, and our refill packs use 74% less plastic than a bottle," said Chris Barron, general manager at Unilever Personal Care.
With the new refillable packaging, Radox hopes to reduce its plastic usage and save 450 tonnes of virgin plastic each year. Radox's shower gels are available on the brand's website and at select retail partners.
Image Credit: Radox
“We wanted Radox to become the most sustainable entry-level shower gel and we’re now the first brand within this tier offering 50% PCR plastic. The bottles have been redesigned with a refillable future in mind, and our refill packs use 74% less plastic than a bottle," said Chris Barron, general manager at Unilever Personal Care.
With the new refillable packaging, Radox hopes to reduce its plastic usage and save 450 tonnes of virgin plastic each year. Radox's shower gels are available on the brand's website and at select retail partners.
Image Credit: Radox
Trend Themes
1. Refillable Bath and Body Products - The introduction of refillable bath and body products responds to consumer demand for sustainable and eco-friendly personal care products and presents opportunities for companies to reduce plastic waste and appeal to environmentally conscious consumers.
2. Sustainable Packaging Design - Adopting sustainable packaging design that features refillable bottles with less plastic and incorporating ecological colors and graphics on packaging present opportunities for companies to reduce their ecological footprint and strengthen their brand relevance as socially responsible and eco-friendly.
3. Circular Economy Initiatives in the Cosmetics Industry - The adoption of circular economy initiatives in the cosmetics industry, such as refillable packaging and recycled plastics, address the industry's growing concerns with sustainable manufacturing and production methods and present opportunities for innovation and new business models.
Industry Implications
1. Personal Care - The personal care industry can leverage refillable shower gels and other bath and body products to reduce plastic waste, promote sustainability, and appeal to environmentally conscious consumers through circular economy initiatives and sustainable packaging design.
2. FMCG Retail - The FMCG retail industry can benefit from partnering with personal care brands that offer refillable shower gels and other bath and body products as a means to reduce carbon footprint and differentiate themselves as eco-friendly and socially responsible suppliers.
3. Sustainable Packaging Design - The sustainable packaging design industry has a strong opportunity for growth through developing eco-friendly designs for personal care brands, to help address the growing consumer demand for sustainable, low-waste packaging solutions in environmental conscience products.
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