Common household products and personal care items are being targeted more as of late to make them more stainable, which is exactly what we're seeing with the Dove Body Wash and the new Reusable Bottle. The packaging update will see the brand's body wash come in the reusable packaging and can be refilled using a Concentrate Refill that works by having consumers add in water before use. The Reusable Bottle comes in either an aluminum or 100% recycled plastic variety to suit consumer preferences.
The Dove Body Wash Reusable Bottle and Concentrate Refills are reported by the brand to use about 50% less plastic after refills than its conventional product and packaging on the market. The product will come in an array of scents including Warm Vanilla, Shea Butter, Cucumber and Daily Moisture.
What's Driving This Trend
- Reusable Packaging
- The trend of reusable packaging in personal care items is disrupting the plastic packaging industry and creating opportunities for innovative refill systems.
- Concentrate Refills
- Concentrate refill systems are a rising trend in sustainable packaging and present opportunities for new product offerings and marketing strategies.
- Sustainable Personal Care
- The trend of sustainability in personal care items is creating opportunities for innovative and eco-friendly products and packaging solutions.
Who This Affects Most
- Personal Care
- The sustainable personal care trend is driving the need for eco-friendly packaging and product offerings that reduce waste and promote circular systems.
- Packaging
- The rise of reusable and concentrate refill packaging in personal care items is disrupting traditional plastic packaging and presenting opportunities for new materials and designs.
- Retail
- As consumers become more environmentally conscious, retailers have the opportunity to lead the way in offering sustainable products and educating customers on eco-friendly options.
