The Body Shop Canada announced its new refill program to reduce its company's plastic consumption.
Selected Canadian Body Shop stores will kickstart this new refill program by offering shoppers a refillable aluminum bottle. Customers will have a selection of the brand's best-selling products to choose from - hand soaps, shower gels, shampoos, and conditioners. The Body Shop has launched a 5-year plan to roll out refill stations across most of its stores worldwide.
When The Body Shop's founder Dame Anita Roddick opened her first store in Brighton, England, she would refill her customer's bottle out of necessity, as she could not afford new bottles. This new initiative goes back to the brand's roots of refilling old bottles 45 years later. The brand believes that every customer can prevent around 32 bottles from going to landfills if they switch to its new refill alternative.
Image Credit: The Body Shop