The May 2023 fashion oscillates between high-end luxury goods, performance-driven apparel, and affordable everyday pieces.
Many brands stand out because of their unique balance of high-quality materials and comfortable silhouettes. Siella and its new Organic Cotton collection are prime examples of this. Made sustainably with organic GOTS cotton in an OEKO-TEX-certified factory, Siella boasts a range of monochromatic underwear and bras that are versatile and supportive. Hey Harper also calls attention to itself in the May 2023 fashion round-up. The jewelry brand has entered the ultra-luxurious jewelry category with ICONS, a high-end collection inspired by nature.
Other examples included in the May 2023 are a bit more conceptual in nature—AIFW, for instance, explores the future of fashion through artificial intelligence while Modern Synthesis uses plant waste to grow textiles.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
